The minimum standards, first announced in 2019 to give brands time to implement change, cover strategic direction, design, smart material choices, working conditions, consumer engagement and show production. This includes zero-waste show productions, not using single-use plastic packaging, ensuring fair pay and working conditions across the supply chain and producing collections from at least 50 per cent certified, recycled, upcycled or deadstock materials. Brands must also show commitment to diversity and inclusion when hiring, particularly for management roles.
CPHFW is the first fashion week to implement this level of sustainability criteria, which shows commitment not only to reducing the impact of fashion shows themselves but also to building more sustainable and ethical fashion businesses year-round. In August this year, the event also banned fura significant move considering Denmark’s history in fur production.
“We simply wished to rethink our platform and use our position to contribute to accelerating the sustainability efforts of the fashion brands that make up Copenhagen Fashion Week,” says Thorsmark. “Ever since, we have been working closely with the brands to support them through various knowledge-sharing activities and to prepare them for an extensive application process this season, and I am utterly impressed by the dedication the brands have shown in making the necessary strides to live up to the minimum standard.”
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