Ms Lynne Murray, director of the digital anthropology lab at the London College of Fashion has underlined the utmost need to understand the impact of digitalisation in the fashion industry. She clearly states that from production to marketing, especially when business models are shifting to faster production techniques, students must keep abreast with the technology to meet the growing consumer demand.
A student pursuing fashion designing deals with various dimensions of art, science, and technology. They have a lot of room to explore career opportunities provided by the versatility of the industry. The urgent need is to indulge them in all these segments to meet the industry needs and thereby evolve in terms of technology, behavioral patterns, current trends, and many more. Students can then identify and create fashion products as per the societal norms, market requirements and the latest advancement in the industry.
BDes deals are the popular streams in the sector. Bachelors in designing deals with designing fashion accessories, apparels, stitching, styling and creating a dress, whereas, Bachelors in Fashion Technology is an apt mix of creativity and technology that is very much suitable for the current market scenario. The duration of this course is 4 years and is further divided into semesters. Both the courses are somewhat similar with the basic ideology of enhancing creativity and mapping fashion trends with considering various production techniques for an in-depth knowledge.
Advanced technology shaping the future of fashion: Are students keeping pace?
From designing and production to sales and marketing, the inclusion of the latest technology is reshaping the way we look at fashion. The industry has undergone a rapid transformation over the past decade with big heads pacing up with the advanced technology to ace up in the digital world. This includes changing runways to retail cycles, strengthening e-commerce offerings and promotions completely on social media platforms in order to track and evaluate the constantly changing customer preferences and behavior.
Computer Aided Design (CAD)
Computer Aided Design (CAD) is the foremost skill that fashion students, especially the ones pursuing BFTech need to master. CAD teaches them to look and compare the traditional fabrics, their fibers and trimmings and thereby indulge in a vast variety of designing techniques. It helps cut down the time factor and there are minimal to no chances of error. It reduces the requirement of manual sketching, flat drawing, pattern making, manual marker planning and other related tasks. It reduces the time consumed and increases the output, thereby allowing students to deal with multiple color variations, and intricate collection development. Students need ample knowledge of CAD to keep up with the evolving technology. Experts know the significance of technology and are hence leveraging it.
3D printing and consumer behavior based on social media platforms
Students will need to understand how the current era views fashion and how there is a huge impact of social media influencers in the way people prefer clothes and accessories. Colleges need to increase their interaction with technology for students to shape their designs that are more advanced and customer centric. 3D printing has to be their day-to-day work along with a universal design software.
Print design is the one major area of fashion where students need to focus on the latest digital printing technology and what are the trends mastered globally. With a subtle inclusion of traditional screen printing, they must be well-versed with facilities in a high-tech environment (digital dying room and digital vats).
Fashion students are well-equipped with drawing techniques, understanding fabrics, understanding body structures, measurements, colors, patterns and inspirations for collections. The touch of technology with these skills can enhance their knowledge and help them keep up with the latest trends and advancements. This is the point where digitalisation plays a significant role. Colleges are bridging the gap by establishing innovative labs for students to indulge with technology.
Views expressed above are the author’s own.
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