Neiman Marcus dips into its history to bring back fashion awards


Neiman Marcus is bringing back its annual Fashion Awards that Carrie Marcus and Stanley Marcus started in 1938.

The Neiman Marcus co-founder and her nephew created what became the prestigious Neiman Marcus Award for Distinguished Service in the Field of Fashion, which catapulted the retailer and its hometown on the international fashion scene.

The annual awards exposed its Dallas customers to Coco Chanel, Christian Dior, Yves Saint Laurent, Georgio Armani, Oscar De La Renta, Carolina Herrera, Salvatore Ferragamo and other designers. Over 85 years, the award honored more than 100 fashion luminaries.

Italian designer Brunello Cucinelli is the 2023 recipient. He will receive the award in March at Paris Fashion Week. Events are still being planned and will include some in Dallas.

Stanley Marcus presents the Neiman Marcus Award for Distinguished Service in the Field of...
Stanley Marcus presents the Neiman Marcus Award for Distinguished Service in the Field of Fashion to Grace Kelly, HSH The Princess of Monaco, in 1955. (Courtesy Photo / Digital file)

The last year the award had been presented was in 1995 when Stanley Marcus received one of his own awards.

The award is the latest move by CEO Geoffroy van Raemdonck to differentiate Neiman Marcus as a retailer of luxury brands. The retailer has gone after more exclusive merchandise from designers as fashion houses have expanded their direct-to-consumer businesses in recent years in the U.S.

“The NMG Awards are an embodiment of our relentless commitment to our brand partners, connecting them to our luxury customer in an entirely new way,” van Raemdonck said. “We are recognizing, and celebrating with the fashion industry, those who are inspiring our collective mind to shape the future of our field.”

The retailer has stepped up customer events and created elaborate pop-up installations with exclusive merchandise in high-volume stores such as Dallas’ NorthPark Center.

Christian Dior, Irene Gibbons, Salvatore Ferragamo, George Mitchison and Stanley Marcus are...
Christian Dior, Irene Gibbons, Salvatore Ferragamo, George Mitchison and Stanley Marcus are shown in Dallas at the 1947 Neiman Marcus Fashion Award Ceremony. Courtesty of SMU.(Neiman Marcus)

Twitter: @MariaHalkias

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